How HubSpot is making the most of the AI tools?

HubSpot is leading the way in integrating AI tools to help businesses grow smarter and faster. From chatbots to smart assistants, HubSpot’s AI-powered features are changing how companies manage marketing, sales, and customer service. If you’re wondering how these tools can help you, this blog will walk you through the latest updates—like HubSpot AI chatbot, HubSpot Breeze, AI assistant, and more.

HubSpot and AI: A Perfect Match

HubSpot has always focused on making business easier. With AI, they’ve taken a big leap. Whether you’re writing emails, managing leads, or closing deals, HubSpot’s AI features now automate tasks, give smart suggestions, and help you make faster decisions.

Meet HubSpot AI Assistant

The HubSpot AI assistant is like your digital teammate. It can:

• Write marketing emails and blogs in seconds
  
  
• Suggest subject lines and CTAs
  
  
• Help sales teams draft responses or outreach emails
  
  
• Provide real-time coaching based on customer interactions

This saves you time and boosts productivity. In short, less guesswork, more results.

HubSpot AI Chatbot: Smarter Conversations, 24/7

With the HubSpot AI chatbot, your website can talk to visitors, even when your team is offline. uses connected website URLs and knowledge base articles to answer visitor questions in live chat. This chatbot:

• Answers FAQs instantly
  
  
• Collects lead data
  
  
• Books meetings or demos
  
  
• Qualifies leads before your team talks to them
  
  

It’s great for both customer support and lead generation. And it integrates directly with HubSpot CRM, so nothing gets lost. Your contacts get created in the portal easily.

What is HubSpot Breeze?

In 2025, one of the biggest updates is HubSpot Breeze. This AI-powered platform brings everything together—sales, marketing, and service—in one clean interface. It’s a seamless integration that enables Breeze AI, powered by HubSpot, to transform the way you manage your CRM. Breeze is designed to align perfectly with your business goals, ensuring a seamless and efficient experience from start to finish, whether you're new to HubSpot CRM or looking to enhance your existing HubSpot portal.

• Predictive recommendations (like when to follow up)
• Automated task suggestions
• AI insights across your entire pipeline
• Breeze Intelligence enriches CRM data with information from various sources.
• It supports lead scoring, deal forecasting, and smart quote automation. 

Breeze is part of HubSpot’s larger AI roadmap, aiming to build a future where teams work smarter, not harder.

HubSpot AI Agents—intelligent automation tools that work like digital teammates. These agents go beyond simple workflows and bring context-aware intelligence to your operations.

They can:

• Create and send follow-up emails
  Based on recent interactions, AI agents can draft and send personalized follow-ups without manual effort.
  
  
• Monitor customer behavior and trigger workflows
  They track website visits, email opens, form submissions, and other signals to automatically trigger relevant workflows.
  
  
• Help onboard new customers with smart content delivery
  New users receive tailored guides, videos, and onboarding emails based on their product usage or stage in the lifecycle.
  
  
• Suggest next best actions for sales reps
  AI agents analyze deal stages and recommend actions like sending proposals, scheduling calls, or nurturing cold leads.
  
  
• Auto-update CRM properties
  Automatically enrich contact records, deal information, or ticket statuses based on conversations or behaviours.
  
  
• Assign tasks and reminders to your team
  If a lead has gone cold or needs attention, AI agents can create tasks or reminders for reps to take action.
  
  
• Generate reports and insights
  Agents can summarize engagement data and share performance insights regularly with your team or leadership.
  
  

HubSpot AI Sales Features

Sales teams in 2025 no longer have to rely only on instincts or manual processes to close deals. With HubSpot's AI-powered sales tools, your team gets intelligent support at every step—from lead qualification to deal closure. These tools are built directly into the  Sales Hub and are designed to improve speed, accuracy, and personalization.

Here’s how HubSpot AI is transforming the sales process:

• Score leads automatically
  
  
• Summarize calls and meetings
  
  
• Suggest next steps based on deal stage
  
  
• Forecast revenue with better accuracy

This means less manual work and more time selling.

HubSpot Pricing for AI Tools

Many AI features are built into existing HubSpot hubs. Some tools are available for free users, but more advanced features—like AI agents or Breeze insights—are part of HubSpot’s paid plans, especially Sales Hub and Marketing Hub Professional and Enterprise.

The good news? You can start small and scale as you grow.

Check our blog on: HubSpot Sales Hub 

How Straight Growth Helps You Get the Most Out of HubSpot AI

At Straight Growth, we’re a certified HubSpot agency that helps you unlock the full power of AI in HubSpot. Whether you're setting up the HubSpot AI assistant, customizing chatbots, or using HubSpot Breeze, we make sure your systems are built for success.

We help you:

• Implement the right AI tools
  
  
• Automate your sales and marketing tasks
  
  
• Train your team to use HubSpot AI effectively
  
  
• Analyze and optimize results

So, instead of just using the tools, you’ll benefit from them.