How To Develop Successful Pillar Content Strategy?

What Is a Pillar Page?

A pillar page is that premise on which a subject matter cluster is formed. A pillar page covers all components of the subject on a solitary page, with the home for additional top to bottom announcing in additional detailed cluster blog posts that hyperlink back to the pillar page.  

Pillar pages broadly cover a selected topic, and cluster content should address a specific keyword related to that topic in-depth.

What are Topic Clusters?

Topic clusters are gatherings of related content on the whole that cover an expansive subject field. Content clusters offer contextual support for other pages inside a bunch. They also produce a robust internal linking framework to help users and search engines find your content, every cluster has three essential components

1. Pillar page
2. Cluster page
3. Internal linking or hyperlinks

Choose the broad topics you wish to rank for, then create content based on specific keywords associated with that topic then link them all to each other, to create broader search engine authority. Specific topics are surrounded by blog posts related to the topic, connected to other URLs in the cluster via hyperlinks. link URLs along to help a lot of pages on your site to rank in Google

What is a Pillar Content Strategy?

Content marketing has seen several changes during the past few years.  Many of these changes can be attributed to the rapidly evolving search landscape as well as a huge shift in the way people are actually discovering content.

New, more sophisticated search algorithms, changes in the way people use search engines, and new ways marketers are actually developing content are just a few of the factors and results that contribute to this.

Your pillar page is supposed to specialize in a specific topic you’re trying to rank for within the SERPs. The good thing about having all of your information in one place enables visitors to induce answers to their questions quickly and efficiently.

Whether it's a core service or product you’d wish to target, this pillar page will act as an authority on the matter, covering everything from general inquiries to small details.

How To Create Pillar Content

1. Choose Your Topic

This is the toughest and most integral part so brainstorm on choosing your subject carefully. It must align along with your buyer persona's needs, be very relevant to your business, generate enough search volume, and have enough breadth and depth to be explored further in additional detailed sub-topic posts.

2. Keyword Research

Look at your topic and subtopics and roll your sleeves up for a few keyword research. Keywords with a high search volume that constitute each subtopic will facilitate your build-out of the page and what things you'll cover to make a comprehensive guide.

3. Choose Subtopics

Next, you’ll need supporting elements to create your pillar content strategy successfully. Subtopics are there to support your topic and still help your visitors get the answers to their queries. You’ll also want to be sure you've got content on these topics, like blogs, that you can link on your pillar page.

4. Pay Attention To Internal Links

As you create cluster content, ensure you’re creating internal links properly. Linking cluster content to your pillar page along with your head term anchor text will help Google crawl through your site architecture and rank you accordingly.

Conclusion:

Searching for help to build up your next pillar page methodology? please contact us if you are concerned or get stuck along the way! Regardless of whether performing a content audit, researching topics, or writing a pillar page, we're here to help you, Don't worry our team of Inbound marketing experts will assist you thoroughly on your each and every concern. Please click the button to get connected