10 Most Important Questions To Ask Before Hiring A Digital Marketing Agency

Are you planning to hire a digital marketing agency for the expansion and growth of your business? When we plan to hire a digital marketing agency it certainly means we are giving the oars of our boat in their hands & it will be their responsibility to maintain the balance & take it to the shore without letting it drown. 

But before hiring an agency there are some important questions we have listed for you that will weed out the less deserving ones from your list & help you to choose the perfect one for your business.

Let's jump into the list of some questions which are necessary to get answered by the agency before hiring them.

Firstly, it is about goals. whether they will be able to put efforts according to your company’s goal & definite budget?

The data that is measured and tracked should directly correspond to the identified goals. There may also be supporting metrics such as website traffic, engagement rate, content marketing that should be tracked and analyzed to better help accomplish goals.

Secondly, if goals are unable to be met within the decided timeframe, with all efforts and needed support from clients, then the contract will be terminated and penalty or compensation will be given.

2. Do you have prior industry experience?

The question will be answerable when they will get to know some of the points related to this such as:

•  Which clients have you worked for?

• Do you have expertise in areas like CRM’s (ex: Hubspot) and other marketing platforms

• Do you focus on areas like building sales funnel & content management strategy (CMS)

It is very usual when marketing agencies say they will outsource some of the services, but the question here arises,

• Which services will they outsource? If they are outsourcing for design or content writing?

• If they are outsourcing for designing & writers fully or partially?

• If fully outsourced then you need to give a thought because that company is planning to revamp your brand and they don’t have in-house writers or designers because having in-house designers helps you keep all of your assets like ad creative, content designs, and more, focused on-brand.

Secondly, make sure that timelines should not get affected due to the outsourcing of services because these delays will cost you more on your dedicated budget.

4. Which software do you use and your expertise?

If you already use marketing automation software and ain’t interested in switching, find out if the agency has experience with that particular platform or not and whether they have expertise in CRM platform such as (Hubspot which is growingly popular inbound marketing software with a CRM and automation built-in) by checking the expertise level they have achieved with that particular software.

Creating any content whether it is a small social post, an email, or a creatively written blog, you should ask the agency whether they create everything by keeping in mind the persona? Because it plays a significant role, as it will solve the concerns of specific users and convert them into customers and you will be able to nurture each and every lead with the right context.

SEO plays a very keen role in inbound marketing, the agency you want to hire should be in a position to answer some of the questions like :

• What type of SEO strategies & techniques do you use?

• Do you have experience in both off-page & on-page strategies?

• How do backlinks work in the success of different campaigns?

• What are the approximate timelines for showing up results?

7. How do you work on the reporting process?

The whole game of successful digital marketing strategy is based on Reporting, Analysis of metrics, and tracking which means working on dashboards efficiently.

You should ask the agency some of the pointers regarding the important process

• What are the tools you will use for reporting?

• How often will you provide us with reporting?

• What are the metrics they will work upon?

Moreover, you should also request them to share the reporting dashboard with you, So, that you can see the format & details they cover & lastly, How they are using those results to make it better.

8. Understandability of Contract & Account Management

This part should be discussed with full transparency along with some key questions:

• How long should my contract be?

• Will you be able to design solutions by keeping in mind the company’s ROI?

• How much availability is needed from my side?

• Can you provide realistic timelines for the ramp-up process?

9. What will be included every month with this contract?

Every company has different variations in their contract, it is better to be curious in the beginning, than regret later. You should ask the agency about the deliverables they will provide every month. Does your contract for a digital marketing campaign every two months involve one offer, four blog posts, social media promotion, and an automated email workflow? if yes you can give a tick-mark.

10. How do you measure ROI on social media efforts?

Your agency should be able to provide you an overview of how they will track campaigns and measure the results in relation to your goals (e.g. conversions, revenue, customer acquisition).

CONCLUSION

Hope these questions would help you in choosing the right digital marketing agency partner for your business that will fulfill all your expected requirements and lead you in achieving your company’s goal.

looking for the best Digital Marketing Partner? you came to the right place.

We at Straight Growth are happy to be part of your journey as a digital partner agency by answering all your questions and taking your business to new heights. For more information, You can book an appointment with our experts.