5 Growth Opportunities for Email Marketing

Want to attract New Customers? Or Retain the Existing Ones?Why waste time when things are just a CLICK away!

Read it out if you want to know about email marketing and how to make things better and creative. After all, the average office worker apparently receives 121 emails and sends about 40 emails each day.

Email Marketing is one of the most economical and preferred mediums that individuals and companies now use to expand their businesses. It is a smooth and convenient medium for communication.

Email marketing is not only for brands with big budgets, in fact it is one of the best marketing strategies for small businesses with limited budgets. Here are some other benefits of email marketing: 

• Drives Traffic to your website
• Strengthens your brand & creates human touch
• Channel to acquire old as well as new customers
• Conversions & Increased sales

For example-You have a new promotion. People can click on links and follow your call to action immediately. Email marketing is also effective at every stage of the buying process.

Therefore, you can influence someone to choose your product, nurture the customer relationship post- transaction and also encourage future purchases.

A good Email Marketing campaign will lead to the growth & development of your company/business. Let us look at the 5 growth opportunities that you can achieve with the email marketing campaign.

Personalization 

Personalization is one of the ways to attract people to open the email and therefore increase the click-through rates. When an email is personalized, for example it contains the recipient's name in a subject line, it encourages them to open that email because they don’t see it as spam and feels like you’ve sent a message just for them. 

Personalization, particularly in the subject line, is an excellent way to increase your open rates. Personalized emails can actually improve your open rates by a whopping 26%.

Like this, there are many other ways through which email can be personalized.

Increased traffic to your website

Emails are a great way to get an audience to visit your website. When the content is relevant to subscriber’s interest and is providing the right value therefore you get to drive more traffic to your website.

Email marketing, if properly used, can help you to direct high quality traffic to your site. When you have relevant, direct traffic going to your website, your SEO ranking also improves. Email marketing campaigns should always contain relevant links and call-to-action buttons.

Boost Sales

A strong email marketing strategy helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost.

Marketing week suggests that email generates around $37B sales annually. Consumers spend 138% more as a result of email marketing compared to customers who don’t receive email offers. ROI for email is 28.5%, which is almost four times more than for direct mail marketing.

Email marketing campaigns that target your subscribed customer’s interests have a higher chance to boost your sales because they find it relevant for them.

Re-Targeting Inactive Customers

We all know that it is not only about making people subscribe. Yes, we want them to, but it is also important to ensure that they stay interested. 

With the help of email marketing campaigns, you get that opportunity to retarget your inactive customers. In fact, research shows that it is more cost-effective to re-target or re-engage your existing customers as compared to acquiring new ones.

This re-engagement campaign can help you to get back those customers. You can also get their interest back by sending them some promos or discounts with “Offer Just for You” in a subject line.

However, if they still do not respond then you can ask them about their email preferences but if you are still not getting a response then you can remove them from your list because it is better to use your resources where you get desired results. 

Real-Time Marketing

Email marketing helps you connect with customers in real time. Using automated triggers, such as website activity, recent purchase or shopping cart abandonment, you can reach the right audience at the right time in the right place. 

It is also a measurable tool, so you can evaluate various campaigns, what their results are, and accordingly you can target them in that particular time period. 

These measures help you to identify your loyal customers who are waiting for your mails and exciting content. In this way, you can always target specific customers, which will also increase your loyalty towards them.

Optimize Email Marketing Techniques for Growth Opportunities

Research shows us that email marketing is still the best channel to reach people on, ahead of other channels, even with the increase in popularity of other marketing platforms. But to make sure that you achieve these growth opportunities, an effective email marketing campaign is required.

One thing to keep in mind is that to make sure, Email marketing produces effective results only when it is properly carried out. Determine your email strategy according to your business goal and find out which tactics work best for you and yield the best outcome.

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