5 Ways How Digital Marketing Can Help Your Small Business Grow

"People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction."

― Brian Halligan, CEO & Co-Founder, HubSpot

This is a very strong statement given by Brian Halligan and we all can agree more on this. Before taking any big decision about the purchase, most consumers first gather information about it on the internet and this is also valid for customers. This makes digital marketing a powerful tool for small businesses to connect with customers. Small and mid-sized businesses must be sure to put thought into their online presence to avoid missing out on prospective customers. Here are some of the many reasons a small business should invest in digital marketing and reap the advantage of it:

1. Digital presence is a must

The Internet is all over the place. So you need to mark your footprint when the consumer is looking for either for your product or information regarding your business or if he is educating himself/herself about your service/product. You must be easily accessible to your customer when they are looking in your field. The best approach to mark your digital presence and enter into digital marketing is creating a company website. By creating your company's website, listing your product or services on it, you are making your company's presence in the digital world and availing the benefit of digital marketing. A website is the central element of a strong digital marketing strategy for small businesses. This is where other digital marketing initiatives will drive web traffic.

A website that answers questions of your relevant audiences and clearly highlights the company’s services and products can make a lasting impression on prospective clients. In contrast, a sloppy and cluttered website can cost a company in terms of future consideration from customers. Here is our blog on how to make your website conquer the digital market.

Once you are ready with your polished website, you can go for making your website ranking high on the google search. Ranking your website on google is like climbing a mountain, proper planning and implementation and your website will reach a peak. We have also described these techniques in our blog please click the link to know How To Energize Marketing Strategies For SMBs strategies that help Smb's to grow their business more efficiently.

2. Educating prospects to make better decisions

There are a lot of questions your future customers ask and they want those questions to be answered before they make a decision. If your company will take the time to post high-quality educational material about the process of the solutions you offer, with accessible answers to common questions you can establish yourself as a trusted resource. This type of strategy is known as content marketing. In content marketing for your small business, you can run blog posts on your site, e-books, infographics, and other informational resources that will help customers become more comfortable to take decisions. This will make your digital base stronger.

3. Keeping your leads warm

Once your company is ready with a website and through content marketing, you are able to get visitors to your site, this is the time to take the next step. You need to offer a variety of ways to keep in touch and re-engage with them as they consider buying or taking any service. Here remarketing will play an important role.  Remarketing will help to deliver targeted ads to individuals who have previously visited a specific website, helping to keep your company at the top of their minds. Additionally, you can go for encouraging visitors to enter their email addresses on your company’s website so you can use email marketing to keep their interest and nurture them throughout their buying journey. Here is our detailed blog about how to generate quality leads.

4. Use social media

Once your content marketing strategy is in place, now your company needs to fetch advantage of the wide reach that social media channels provide. Social media is an excellent source for connecting with customers.  Facebook, Linked In, Twitter, and even Instagram provide great exposure to prospective customers. Likes and comments on your company on social media can catch the attention of your prospects. Studies show that people are more likely to trust a product or company when they see social proof of their work and quality. You can also add testimonials and social media icons on the blog post to take maximum advantage of it.

5. Track your success with data and refine strategies

One always likes digital marketing mainly because here you can track every detail of your marketing efforts like you can count the result of every penny spent. In digital marketing, there are many ways to gather data and track the impact of all your efforts done digitally.

Tools like Google Analytics provide you with a significant amount of information about visits to your websites. You can get the number of visitors and how they arrived at a site and their general geographic location & other demographic information. This data means your company doesn’t need to have all the answers to get started with digital marketing. Your digital marketing will guide you to plan your marketing efforts. Your company can try new things and refine your digital marketing strategies based on what works and drives traffic and convert good leads. You should make sure to document the different marketing efforts to help evaluate the data effectively.

Nothing is more powerful than looking at actual statistics and figures. So, here they are:

• Entire marketing industry - $457.6 billion
• Digital marketing industry - $208.82 billion

Half of the entire marketing industry budget is spent on digital advertising alone. Any modern brand that wants to get ahead in the current business climate will need to adopt digital marketing tactics as part of its overall strategy. This doesn’t mean that you have to throw out the traditional print ads. However, by using digital marketing tactics in combination with your current traditional marketing strategies, your business can start to optimize your campaigns for maximum results.

Conclusion

We’re a certified Digital marketing agency situated in Pune, India. Reach out to us to discuss how you can expand your small business using some amazing marketing strategies developed by our team of digital marketing experts

Here at Straight Growth, We know in and out of digital marketing and we are working with various companies as their marketing consultant. Our team of experts can make customized strategies for your business so that you can attain more numbers of clients without spending a hefty amount on resources.