6 Digital marketing trends every small business should follow in 2022

Digital marketing is an ever-evolving process. There are countless technologies and trends which have a great impact on the whole internet marketing concept. The reason for this new trend and strategies is the ever-changing & evolving consumer behaviour.

Not only are large-scale businesses get affected by the evolving consumer behaviour but also small businesses are influenced by this shift in the wants and needs of their customer. Small businesses should keep a note of all the latest trends of the digital world to thrive & grow in 2022.

Here are six key and new digital marketing trends which B2B SMBs should follow in 2022 to get impactful performance and results out of their digital marketing process.

1. Facebook boost post

Facebook helps small businesses in finding more potential customers, to gain visibility and promote the business. But the organic reach for posts from businesses is declining so Facebook offers paid advertising options to reach more potential customers by boosting posts & other types of ads.

Now you can reach an extended audience beyond people who like your Facebook page, you can boost a post or promote your page by running page-like ads. Facebook posts are a great advertisement option for a small business to get your content seen by more people & get them engaged.

Benefits of Facebook boost post:

• Reach a wider and more targeted audience
• Increased Visibility
• Easy Usage
• Check post’s performance and analytics easily

2. Promote business on Instagram

More than 1 Billion people are actively using Instagram monthly. Instagram is the most popular and actively used social media channel among youth. Instagram has been growing steadily for years now, and its primary audience is young people between 18-36.

Instagram is now “the new home for brands,” where engagement is very high. A business should be present and active on Instagram. Using Instagram for small businesses is a powerful way to grow.  Instagram is the social media platform that can really help you leverage your selling potential.

With Instagram, you can stay connected to your existing ones, reach new customers, and even make sales right from Instagram itself, which makes it the perfect platform for marketing your small business.

3. Personalised email marketing

Personalization of email can lead to big wins in email marketing. Emails with personalized subject lines are 26% more likely to be opened.

Personalizing your email is a way to deliver targeted context and relevant content to your customers and prospects which is considered a value addition process in email marketing. Email personalization can help you reach humans not just Inboxes. Below are some ways to personalize your emails:

• Ask relevant questions
• Build Buyer/Customer Personas
• Segment Email Lists
• Make use of Location and Time
• Setup automated behavioural triggered emails

4. Overall Mobile optimization

It is high time to adopt mobile at the core of your digital marketing strategy. Smartphones have become an essential part of our lives. According to Google, from 2015 onwards mobile traffic is more than desktop traffic. Your business should start optimizing its website, content, and all digital marketing assets as per mobile devices.

People are using mobile devices to access the internet as never before and that’s why mobile optimization is an integral part of your marketing approach now. Google encourages mobile-friendly and optimized websites and prioritizes them over the non-mobile friendly websites in rankings as per the google mobile-first indexing. If your website is not configured for mobile devices and tablet users, your website indexing will drop in ranking.

5. Interactive content

Content that requires the participants’ active engagement more than simply reading is known as Interactive content. In 2022, Small businesses should focus on optimizing their website content to make it more engaging and interactive for their target audience.

In today’s fast-paced digital world, people are more inclined towards interactive content compared to reading long and boring articles. Ask your digital marketing team to add interactive content to your website pages. Following are some content types you can experiment with:

• Polls
• Videos
• Useful resource and templates
• Animated infographics
•  Assessments
• Online voting

6. Video marketing

Video marketing will still be one of the most popular tools for your business in 2022. 90% of consumers say video helps them make their buying decisions. Every business should opt for video marketing. The video represents pure connectivity, offers increased social sharing opportunities, and provides an excellent return on investment.

Video messages placed on a landing page can increase customer conversion rates by as much as 80%. Not only Youtube but to witness higher engagement with video marketing you should also create a video post or start a live video on Instagram or Facebook.

Conclusion

Small B2B owners should follow these new digital marketing trends in 2022 to have an upper hand over the competitors. If you're planning a transformation and adding these above trends to your digital marketing strategy then book a free consultation with a digital marketing specialist at Straight growth and know more about this kind of latest digital trends for your business.