7 Smart Ideas To Make Your Website A Revenue Generating Machine

The market is growing and evolving with each passing time for all the businesses, it is very important to be ready with all strategies for marketing and build a high level of trust. Your website is the backbone of digital marketing strategy and plays an important role in your marketing efforts. The Website is the way to connect with residential and business prospects at all stages of the buying process and provide answers and highlight the advantages of doing business with your company. A sloppy, poorly executed website can undermine efforts to connect with customers.

This implicitly concludes that your company’s site must be as seamless as possible, have a fast load time, be mobile responsive, and have a modern design to valuable, relevant information and enticing calls-to-action (CTAs). An effective site has specific marketing goals, is targeted for clearly articulated buyer personas, and tells visitors what they need to do and learn.

In today’s article, we will discuss various elements that go into making a company's website a powerful tool in overall marketing efforts. Here are 7 things to consider while creating your website:

1. Clean Design & Easy Navigation

The website design should give a feel of a professional website as customers often associate the design of a website with the quality of a particular company or the products it offers. Hence, a clean design is vital in providing a positive user experience to customers and encouraging them to return. Along with the design, the selection and quality of the images should also be maintained.

Smooth navigation plays an important role while guiding a customer through the site. Always keep your buyer's personas in mind, while designing navigation in your site. The information link “Contact Us” and “About us” should not be hidden somewhere on your site, it should be visible and easily accessible as they provide authenticity. So plan the navigation header menu bar, sub-menu bar properly.

An average web user spends less than a few seconds on a site before they decide to stay or leave. So it must include all the important features and information related to your business. But, a long page of unbroken text is not feasible for readers. So the site must contain collapsed text or create links to shorten the amount of text to be read in a section. Use white space, proper coloring, and font size to keep the text prominent and uncluttered. We will see more about the content in the next point.

2. Content-Targeted To Your Prospect’s Needs

Content plays an important role along with design. The content should resonate with a company’s prospects in terms of answering the questions customers or visitors would have for your business. The language on your website should speak most effectively to every buyer personas you want to target.

When users come to your site, they’re specifically looking for services, products, cost, and authenticity of your products/services. Providing users with the information that they’re looking for in a clear and easy way can help keep users on your site and increase conversions. Not only the user but your site’s content is equally important for educating search engines about your website. Avoid jargon-heavy or confusing technical language in the text.

3. An Engaging Homepage

A company’s homepage must clearly indicate its mission, services, products(if any), and offerings for customers. The content on the homepage should be addressed for all buyer personas. You must use proper CTAs(call-to-action) for prospects at all stages of the buyer’s journey. The CTA can be a link to explore details about services/products or a button to schedule a consultation. Strong social proof like customer testimonials, existing clients can quickly establish trust. Your homepage must contain a clear option to communicate with your prospects.

4. Case Studies To Close Sales

With thousands of companies in the market, it is important that your website speaks about authenticity and great work done by your company. So to build credibility with homeowners and businesses, you need to provide success stories. They can range from a well-produced video to a three-page story complete with images, the key customer, quotes, and quick stats.

Your website can provide offers like case studies which include studies from each sector the company works in, and use benefit-driven themes like “How you helped your customer achieve profitability after going live” and “How going green helped your client contribute to their CSR.” If possible, you can try to get quotes and images from the actual customers and present these projects as stories. All these appeals more to a customer than images of your business services/products and downloaded photos.

5. Targeted Commercial Information

If your company works in the commercial zone, then your company website must have a dedicated section with all the information business and government prospects need, to make their decisions very effective. If applicable, include the information about each industry served with appealing benefit-driven headings and focused content that addresses the needs and concerns of the buyers for that industry.

Linking to business case studies, FAQs, related blog articles and key product offerings will be helpful to provide more information to a user about your services. Do not forget to add an offer for a consultation or a download of a special report for the prospect who wants to do more research.

6. Build Trust Using “About Us” sections

As already mentioned, gaining the trust of a customer through your site is very important as there will be thousands of companies out there providing their related services & products. An “About Us” or “Contact” page provides opportunities for building trust. Actual photos of the company’s team members, whether individual management team photos or photos of the entire team in front of the company headquarters, sharing names and faces is a great way to prove the authenticity of the company.
You need to provide multiple ways to contact the company like local contact information, a form, a phone number, email, etc. Always make social media buttons prominent throughout the site.

7. Educational & Informational Content To Drive Relevant Traffic

Content marketing can be a powerful addition to a company’s marketing efforts. In content marketing strategy, you need to provide truly relevant and useful content to your prospects and customers to help them resolve their issues, instead of pitching your products or services. This content allows your company to use keywords and links to raise its ranking in search engine results (search engine optimization, or SEO). Establishing a company as an authority in the industry, you can provide valuable, relevant reading in the form of a blog, e-book, infographic, or white paper. This technique will help your company in a long way as going inbound is very important for sustainable digital marketing.

Your website is a foundation on which the effectiveness of your digital marketing campaigns is based. Incorporating all these suggestions in your website will help you increase website traffic and convert leads to grow your business.

You can read Straight Growth Informational content here- https://resources.straightgrowth.com/blog

Conclusion 

We’re a certified digital marketing agency situated in Pune, India. Reach out to us to discuss how you can switch your website to a revenue-generating machine and grow your business exponentially.

Here at Straight Growth, We know in and out of website development and we are working with various companies as their consultant and implementation team. Our team of web developers can customize your website to enable profitability in a seamless manner.

Looking to build a website that is a lead generation magnet?