8 Steps To Get Started With Your Inbound Marketing Process

Inbound Marketing is a strategy that focuses on attracting customers, or leads, via online content and offers, thereby having potential customers come to the company rather than the company reaching them for their attention. Outlined below are the 8 simple steps to help you get started with Inbound marketing and can directly benefit your business by growing your leads, sales, and traffic.

1. Learn inbound marketing and build a team around it :

Inbound marketing is an instinctive marketing approach. It takes time to have an in-depth knowledge of inbound marketing methodology. You can learn Inbound marketing by using various reading articles and blogs on it, using free resources available online and you can also get the free HubSpot Inbound Certification done.

After you get educated on the inbound approach, you need to form a dedicated team for your inbound marketing campaigns. In this team, You will require a Marketing Strategist & consultant, content writer, Developer. You can also get in touch with an inbound marketing agency to fill in these seats with experienced inbound marketing professionals.

2. Analyze your current marketing approach

Before you start a marketing campaign you need to take into account all the existing marketing strategies and approach you are following currently. Take an audit of your current marketing approach by below points:

• Your budget for marketing activities
• What marketing activities you are doing now?
• Analytics and reporting of these activities
• All marketing assets like Website, online and printed content, Branding, etc
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3. Define objectives and set SMART goals

Define your business objective and know what and why you are selling? What is your business trying to achieve? What does it want people to do? Use these ideas to start setting SMART goals. SMART goals mean setting specific goals which are ‘Measurable and ‘Attainable that help you use ‘Time and ‘Resources efficiently. Set up smart goals to make sure your objective and expected returns are clear and reachable.

 

4. Understand your target audience with Buyer persona

A buyer persona is a semi-fictionalized representation of your ideal and existing customer(s) based on the information you have about them. You can create a buyer persona by asking yourself these questions about your best customer:

How do they use your product or service? What do they look like? How do they behave? What are their pain points? & more

Define and Understand your target audience and capture your buyer persona by researching your target market and thereafter creating your campaign around the relevant targeted audience.

5. Build your marketing game plan

After thorough research about your buyer persona and your goals in mind, you should start aligning your strategy with marketing assets and tools to run your inbound marketing plan. This includes the following points:

• Keywords research for your personas
• Content strategy to generate relevant traffic
• Offers to help your leads proceed through the funnel towards making a purchase
• Blogs and social media channels for content promotion
• Conversion paths setup for your content strategy and offer
• All other marketing assets like Landing pages, emails, Call-to-action, forms, etc

 

6. Publish your content and align it to marketing campaign

Push the Live button to your content strategy and start building all your marketing assets! Content helps you find your prospective buyer and convert them into your customers. You can become a leader in your industry by providing informational content. This includes:

1. Blogs: Write at least one blog every week
2. Offer: Use premium content like eBooks, whitepaper, calculator, templates, and videos
3. Social media: Share and post useful information on social media channels
4. Other content: Organize webinars, podcast and do guest blogging

7. Consider different channels to promote your content:

After publishing and making your content live, promote it through the following channels:

1. SEO practices and strategies: Optimize your content on search engines to increase your ranking and generate more traffic on your content.
2. Email marketing: Send emails to your subscribers & existing contacts to engage and nurture them.
3. Paid Ads: Target your audience through paid ads on various platforms so that you get more reach.

8. Campaign analysis and reporting:

The final step after the content promotion is to progress, report, & test your overall campaign. Track your URLs & sources, analyze important metrics. Organize and gather numbers at the end of the campaign to measure campaign results with set goals & to optimize them further. Attribution reporting helps you to recognize and record the source of lead and path of conversion which will help you recognize the best ROI-rich channel.

Conclusion

Inbound marketing techniques need to be utilized in order to attract more leads and convert them into your customers. Are you looking to gain market leadership through accelerated Inbound Marketing services & solutions? Get your free Inbound Marketing assessment with an inbound marketing specialist at Straight growth.