E-MAIL MARKETING BEST PRACTICES 2022

With each passing year so many practises and techniques become obsolete and less effective however, E-mail Marketing is one of the most traditional yet frequently used among all other digital marketing strategies.

E-mails are one of the best ways to communicate with your targeted audience and stay in touch with your customers in a more human and conversational way.

To avoid a bumpy ride in your business and reach your end goals, it is necessary to have a good e-mail marketing strategy as it will create a huge impact on your overall content strategy because it will bring more details about your customer's persona's and their buying patterns along more elaborated product requirement  There are many advantages of email marketing such as:

• It builds a strong relationship with your customers and prospects
• It helps to connect with your target audience in a personalized manner.
• Builds loyalty & trust and much more

These are some of the best practices you need to follow, to take your business to new heights using E-mails:

1. Generate Automated E-mails 

These types of e-mails are triggered by marketers at the right time to the right audience. For instance, you can send an automated welcome email, which will increase your revenue in comparison to regular promotional emails.

Secondly, these automated emails are time-saving and give high-end results. There are many other types of automated emails we can send such as Event-based mail, Thank you for your purchase, and so on. we can also deliver emails regarding promotional offers and congratulating customer's on their birthday's it will definitely attract a huge customer base.

2. Personalized E-mails

To connect with the right target audience & build loyalty with your customers, personalized emails are the best idea to follow. E-mail personalization increases the click-through rate and acknowledges your customers who are the most important asset of your business.

Such types of emails should contain every single content in a personalized manner, even the subject line of the email. As it creates a delightful impact on your customer.

3. Segmentation & Updation of List 

The title itself suggests that to increase your deliverability, you should segment your list into different groups according to specific criteria which will increase click rate and result in a high open rate.

Besides that, it is foremost to update your email list on a timely basis, so that chances of your email falling into the spam folder get reduced and hence you can also send different for those who don't fall in your qualifies lists.

4. Keep In Mind For Accessibility

While designing your emails always keep in mind the accessibility. People who do not have Smartphones, cannot view images in email, so you should apply the ALT text option, which makes them understand your content better even without images.

Always test your emails in preview before sending them out, about the visibility of your email ( whether it is easily accessible or not )? On different devices.

5. Animated E-mails

You can create animated emails which contain pop-up, these emails are the cheapest and most effective one which creates a lasting impact on customers.

• They do not need any huge investments, they can be developed through different tools.
• It leaves a more impactful effect on your audience. 
  
  

Visuals play an effective role comparatively from the text. But you should create half n half scenes ( half text and half imagery ) because sometimes images do not load properly or people who do not have smartphones, cannot view images.

6. Ditch to No-Reply E-mails

You have seen many do not reply to emails ids of emails in your e-mail box. Yes, those emails. they are the most spammed emails.

• Decrease your deliverability,
• Create a poor customer experience

That's why you should not email with no reply email domain. Instead always choose user email or customer service domain which will let you answer your customer’s questions or queries and create a positive experience.

7. Call-To-Action Button

CTA button or hyperlink is where your subscriber clicks and lands to the result, what they want to achieve. It redirects the reader to your website to shop, to read your blog,  download Now, or sign up. CTA is one of the ways of driving traffic to your website.

8. Analyze The Statistics

Creating a great email marketing strategy, your job does not get over here. You need to understand whether that strategy is working or not. for analyzing the statistics and you need to check these metrics:

1. Delivery Rate
2. Click Rate
3. Click through Rate
4. Open Rate
5. Bounce Rate
6. Unsubscriptions

These will give you a good insight into the performance of your e-mails. 

Conclusion

All in all, e-mails are beneficial for business and according to the HubSpot survey, 91% of people & 73% of businesses use emails to communicate because it is a good way to reach your targeted customers and good e-mail marketing creates great brand awareness. 

If you want to create a successful e-mail marketing strategy for your business that can take you to the path of success in 2022, then click the below link to learn more about e-mail marketing with Straight Growth’s Free E-mail Marketing Guide:

Download Now