Latest Google Algorithm Update July 2021

Google is releasing a broad core algorithm update in June 2021. This will be followed by another major core update in July as this update will not be possible in one go, they have scheduled their next update which will roll out from July onwards. The Google July 2021 core update is now rolled out.

This update will take about one to two weeks to fully roll out. Google tweeted about the update on their Search Liaison account. The updates were big so they have segregated these updates into two slots. These updates typically take 1-2 weeks to finish Google added. Here is what Google said:

This week's most talked news in the digital marketing industry is GOOGLE’S Algorithm update which is also known as Core Updates. Google often release some or other update to improve its search results, though they are not visible but help in continual improvement.

It is said that google whenever releases any updates which are noticeable and needs action to be taken by site owners, content producers, or anyone in relation, they aim to confirm those updates. The last recent core update was released in June 2021.

Why updates are important?

Google Search receives billions of queries every day from countries around the world in more than 150 languages. These automated systems identify the most relevant and reliable information from hundreds of billions of pages in the Google index to help people find what they’re looking for. Delivering great results at this type of scale and complexity requires many different systems, and Google Search Engine always looking for ways to improve these systems so they can display the most useful results possible.

Why do we care? Whenever Google updates its search ranking algorithms, it means that your site can do better or worse in the search results. Knowing when Google makes these updates gives us something to point to in order to understand if it was something you changed on your website or something Google changed with its ranking algorithm. Today, we know Google will be releasing a core ranking update, so keep an eye on your analytics and rankings over the next couple of weeks.

Read More >> How To Boost Your Website Organic Traffic In 2021?

BASICALLY, WHAT ARE CORE UPDATES?

These updates do not target any specific page or website but these are done for overall improvement in content assessment by their system. Due to these changes you get an idea of whether the website is performing well or not in their search results.

It is true that after these changes many sites may drop or many pages will experience fall but that does not mean content that they have published is not qualitative or they need to fix it. 

Google’s algorithm updates focus on content, or we can say how qualitative content does your website provides, So before assessing your content, there is some set of questions you must ask yourself. What site owners should know about Google's core updates

CONTENT CHECK,

BASED ON: QUALITY

1.  Does the headline and/or page title provide a descriptive, helpful summary of the content?

2.  Does the content include originality, facts, and analysis?

3.  Does this content have other sources to provide particular information or offer original content instead of copy-paste from other sources?

4.  Does your content effective & useful enough to be recommended by a friend or any other reader?

5.  Does your content provide value to customers?

BASED ON: PRESENTABLE / VISIBILITY

1.  Does your content visible on all types of devices?

2.  Is your content free from grammatical errors?

3.  Is your content ad-free or too distracted from the actual topic?

Based on: IS YOUR Content BETTER THAN OTHERS?

1. Is your content providing qualitative, genuine, and interest-driven information, in comparison to the other’s pages?
2. Does your content have enough readability to bring traffic to your website?

Along With these questions, you should do some research upon the pages that got impacted due to changes. You must closely see the points based on those pages were judged or got impacted.

Let us talk about some facts and figures from the June Update presented by some of the data providers

According to SEMRUSH, June 2021 core update displayed significantly sharper increases in rank volatility. Specifically, the increases in rank volatility were, on average, was 42% more dramatic comparatively what the company tracked during the July update. It has also highlighted, 200 domains that made up the most impacted sites (i.e.,100 winners and 100 losers) during the July update, only 15 of them overlapped with the most impacted domains during the June update.

If we look upon the research data of RANK RANGER they have analyzed that the updates in June were much bigger in comparison to the July updates because they have noticed a huge difference in top results.

Here is a look at this by niche or vertical:

Here is the Rank Ranger index tracker chart showing how this update was hit big on a single day unlike the June core update that was spread over a few day periods: So, if your website has also been hit or impacted by these core updates, you should focus on the list of questions mentioned above. Additionally, you should also look for quality raters guidelines and E-A-T.

WHO ARE RATERS?

People who provide insights on our algorithm and if you understand whom they assess your content, and they are trained to understand if the content includes what we call strong 'E-A-T' That stands for:

• E- Expertise
• A- Authoritativeness 
• T- Trustworthiness

Reading the guidelines may help you assess how your content is doing from an E-A-T perspective and improvements. It would be additional help for you in improving your content performing better in search results

Source content:

• Search Engine Land 
• Google Search Central Blog

CONCLUSION

We hope your company website did well with this update. If your website has been impacted by Google’s core updates this July then, you must check out these questions listed above and follow the rater's guidelines to make your content E-A-T and perform well on search results.

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