The Importance Of Video Marketing In Your Business

Notably, content marketing is a successful method to build your brand and reach your target audience. There are many ways to create content on your site and give your customer a new and valuable perspective about your Brand. As said there are many ways to create content for you, here comes one of the most prominent and effective types of content which is video marketing.

What Is Video Marketing?

Video marketing is a marketing strategy to promote a product or a service via visuals/videos, with the ultimate goal to reach the target audience effectively and more engagingly, increase engagement in social & digital activities and educate the customers.

Social video marketing is a component of a combined marketing communications plan designed to increase audience engagement through video around social activity. In a successful social video marketing campaign, the content, distribution strategy, and consumer self-expression tools combine to allow an individual to “add their voice” or co-create value to a piece of content - then further disseminate it out to their social acquaintances.”

Here are Types of Video marketing that can help you to decide the suitable type for your content:

Types Of Video Marketing

•   Demo Videos
•   Brand Videos
•   Expert interviews
•   Educational Videos
•   The company culture video
•   The product demonstration
  

Do You Know?

•  According to TechCrunch, nearly 1 billion hours of YouTube videos are watched around the world each day, See how engaging Videos are.

•  A study by HubSpot says that 81% of businesses use video marketing strategy among which 55% of users are there, regular viewers.
  
  

Importance of Video marketing

Nowadays, or we can say for a long period, videos are an amazing channel for a brand to spread its message in an effective and precise manner that is accessible to an enormous crowd, so let us check out the Advantages or why video marketing is important for your business.

1. Why you should Include Video In Digital Marketing?

There are multiple reasons why digital marketing agencies should choose to create a video for video marketing. Here are some facts to consider why video will help you succeed:

As per the study, 90% of customers claim that video helps them to better understand products and helps make purchase decisions. If videos are created correctly and demonstrate the product completely by using attractive using graphics, music, pictures, and animations, it is likely to give users a personal connection with the product they are watching. We all like and enjoy visuals, Don't we?

2. Catches The Viewer's Attention

It is known that a moving object catches our attention faster than a static object, Similarly, Vidoe catches more attention of customers rather than text. one of the reasons why creators aim at creating more video content is to get more attention from the target audience. To seek attention the video should be made with unique content, attractive visuals, proper animation, suitable music, and time-limited.

If you introduce a new complicated product, it gets easy to watch an explanatory video that gives a demonstration from multiple angles. The video tells us all the possible uses, advantages, disadvantages of the products. On the other hand, the available online courses comprise Interactive training videos which are a great tool for teaching people and the easiest form of explaining complex topics of a product or service.

The goal is to build trust, as trust is the basis of conversion and sales. The whole concept of creating and casting content is to build a trustworthy reputation for our brand and form long-term relationships with our customers. Video marketing engages and ignites the emotions of the viewers. Promotional videos build up trust in buying products and services on the internet because people still fear malpractices from brands. 

Let’s take a small example of ‘Reels’ on Instagram. Short, Attractive & engaging videos move the viewer down the marketing funnel in a few seconds. The viewer gets so involved and fascinated which ultimately leads to higher conversion and increase in sales with trust and hence it brings higher Return on Investment.

To boost SEO, the viewer should be engaged in the page for a longer time. It is possible via videos available on the page. This keeps the viewer staying longer on the page.

After Google, YouTube is the second largest search engine and somehow they are interconnected with each other which mainly focuses on the quality and relevance of the video content. To increase visibility and opportunity, you should put your video on YouTube as well.

Video marketing has become the most affordable and has the highest reach, the only way to pull a viewer is by connecting emotionally

through a video. you can also upload your product videos on Youtube as it is the cheapest or we can say free application with great worldwide usage, it is said that over 300 million users watch youtube videos every day.

Conclusion

Keep in mind the above-discussed points, and choose an appropriate video for a video marketing campaign keeping the aim to provide quality information to the target audience about your product and services. Ultimately to increase the website traffic and duration of viewers on the website. 

Want a video creator for your website? here at Straight Growth, we provide the best services for content creation, so what are waiting for? Let's start promoting your brand with an amazing video.

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