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Advertising is a means of informing your target audience about your products or services. It's also the type of marketing that most first-generation entrepreneurs are accustomed to. Typical examples include billboards, radio spots, newspaper classifieds, television ads, etc.
All other forms of promotion are driven by television advertising. Viewers may be multitasking while watching television, but they are not distracted from the material.
The choices for advertising in traditional and digital media are compared in this article. It's certainly no surprise that the advertising industry has been in a downward spiral for years, as new technologies like social media create shifts in consumer attention as well as alternative advertising platforms.
There is always a discussion or would rather say this topic is part of the argument about whether tv ads are more effective or google ads? But nowadays marketers or advertisers have both started believing that maybe tv ads are effective but google ads have more benefits.
Digital marketing, on the other hand, has proven to be one of the most cost-effective methods of advertising. Today, we'll compare Google Ads vs. TV Ads to see which is the best option for your business. Before knowing the benefits let us understand exactly what Google Ads are?
What Are Google Ads?
Google ads are online ads developed for businesses to cater to their target audience. It also facilitates you to track whether your target audience is clicking on the ads or not.
Google ads can be an extremely effective way of driving appropriate, qualified traffic to your website exactly when people are searching for the types of products or services your business offers. Google offers these paid ads to appear on google’s search engine results.
Read More>> PPC Lead Generation Strategies For Business
Benefits of Google Ads
2. Increase your website visibility
3. Manage your cost
4. Analyze or measure your success
5. Manage your campaigns
6. Analyze competitor’s strategy
- Target your ads
Targeting your ads facilitates reaching people according to their interest or their search results. Targeting can be done more precisely in various ways for a specific audience for your services. Here are some options that are present for your targeting:
Keywords play a very important role in targeting your audience online. These are words that are relevant to your service or product and help in displaying your ads or website when a user searches for something relevant or similar to those keywords.
Age, location, and language can be chosen for your customers.
Days, times, and frequency: You can decide to show your ads during certain hours or days of the week and determine how often your ads appear.
- Increase Your Website Visibility
Google ads help businesses to increase the visibility of their website through keywords. For example, when a user searches for any product or service which is relevant to your business then these keywords will cause your website to appear in search results which will automatically drive traffic to your website and increase its visibility online.
- Help to Manage your Budget
These ads do not have any budget restrictions. You can manage according to the availability of your budget. It depends on you how you can run your ads or campaigns (whether per day, weekly or monthly)
- Analyze Or Measure Your Success
Through Google Ads, you can track which ads are clicked by the user and which are not. You can see the performance of your ad which can be measured by different parameters such as click rate, open rate, time spent on your website & so on.
On the basis of this data, you can further decide where and how much you should spend. Basically, it gives you an insight into how your ads or campaigns are performing. Will it be effective in boosting your return on investment?
All these will help you in measuring your success and give you an idea about your growth rate.
- Manage your campaigns
Google ads provide you with the facility to manage your campaigns by monitoring your accounts. It also allows you to manage them offline with the help of Google Ads editor which is a free app and can be downloaded on your desktop. Through this app, you can edit your campaigns, edit or make any changes. It makes your work easy
and less time-consuming.
- Analyze competitor’s strategy
With Google Ads, you can track competitors’ actions. When users search for any product or services relevant to your business, you can see your competitor's ads listed in the results. You can monitor their ranking and see what type of ads they are creating. If their ads are better than yours, you can improve or work upon your ads.
How It Works
You need to follow a small and easy process that involves some easy steps:
Create your first ad and help customers choose your business
- Tell them your goals
- Decide or plan where you want to advertise your service or products
- Create your message
- Set your budget
- Go Live
And you can see results in some time.
Now if we talk about Tv ads, though they have a wider reach if compare to google ads
- They are not audience-specific.
- These are very expensive.
- You cannot track your success or performance without spending a huge amount on it.
- Campaigns cannot be managed or monitored through tv ads.
Read More>> How Does Pay Per Click Marketing Work?
Why Google Ads Wins Over TV Ads
- TV ads are delivered to a huge audience as you don't get leverage to choose your audience whereas google ads are delivered to a specific set of targeted audiences.
- TV ads or traditional ads use a push strategy for the audience whereas google ads use a pull strategy for a targeted audience.
- Google ads not only reach the target audience in which you are interested but also facilitate the campaigns to be targeted by location, age, and language whereas TV ads are delivered to large audiences, due to which it is difficult to choose the ideal audience.
- Traditional ads have a fixed cost, according to which you have to manage your budget whereas google ads give you relief on that as you can set your budget as per your requirement and spend strategically, there is no fixed cost required.
- Though TV ads are still effective for businesses with big budgets, google ads are effective even for small businesses to boost their ROI with high conversion rates.
- With google ads, you get an additional benefit of optimizing your ad which means as per performance you can change the copy, keywords, or placement of your ads whereas, with TV ads, you don't have that leverage to do so.
What Kind of Businesses Should Use Google Advertising?
Google Ads advertising is one of the most successful strategies to grow your business. Nowadays, every entrepreneur makes use of Google. As a result, Google ads can be used by any company. Certain businesses, on the other hand, can benefit from this technology. Here are some of the businesses that use Google ads to promote a product, service.
- Local Businesses
- Business with a High Customer Lifetime Value (Medical services or doctors, SaaS Companies, Colleges, Cable or Internet service provider
- High Margins Business (Technical Software, Luxury Brands Furniture, Electronics)
Conclusion
Through Google ads, even small businesses can create brand awareness, monitor their success by keeping an eye on their competitor’s actions. This is the best way to drive an audience on your website and increase your visibility by increasing leads without investing a huge sum of money which In return gives your a higher conversion rate in comparison to other traditional methods.
You can choose Straight Growth, and our google experts will help your business to grow in all aspects by spending your money strategically.
