15 B2B KPIs you should track

Businesses are always looking for ways to improve their key performance indicators (KPIs). While there is no one-size-fits-all answer, some KPIs are more important than others when it comes to tracking the success of your B2B company.

In this blog post, we will discuss 15 different KPIs that you should track in order to measure the success of your business. We will cover a variety of topics, including monthly active users, pageviews, interactions on your website, time on site (bounce rate), engagement rate (CTR), and much more.

1. Monthly active users 

Monthly active users (MAUs) are a key metric that you should track and focus on in order to measure the success of your B2B inbound marketing efforts. MAUs signify the depth of engagement with your content, which can help quantify the impact that your campaigns have had on business growth.

Although it’s important to keep an eye on other metrics as well, monthly active users provide a sense of scale for your progress and can be an indicator of whether or not you’re achieving desired results. By tracking MAUs, you will also gain insights into what types of content and messaging resonates with potential customers and helps drive conversions towards buying behavior.

2. Pageviews 

Pageviews are an important metric that can help you measure the success of your website and inbound marketing initiatives.

Pageviews should be tracked on a regular basis in order to assess whether or not your B2B campaigns are effective. The key thing to remember is that not all visitors will have an impact on your business, so it’s important to focus on those who do by tracking engagement metrics like click-through rates (CTRs) and conversion rates.

Tracking pageviews doesn’t require any special tools or software—just basic internet statistics tools like Google Analytics or Hitwise. Once you set up these Tracking Tools, they will automatically track all the pages on your website where someone views content for at least one second. You just need to make sure that you tag each page with the correct web analytics tags so that you can accurately measure how much traffic each individual post generates.

3. Interactions on your website 

By tracking the number of interactions your website has, you can determine which areas of your website are being used and whether there is room for improvement. Tracking the number of email addresses that have been subscribed to your newsletter allows you to measure success in terms of subscriber acquisition.

When it comes to B2B inbound marketing goals, improving engagement is key. By measuring these three key metrics (interactions on your website, pageviews, and email subscriptions), you will be able to optimize both content strategy and delivery methodologies so that more people interact with what you’ve created.

4. Time on site (Bounce Rate) 

Time on site (Bounce Rate) is a key KPI for B2B companies. A high bounce rate can mean that your website isn't converting visitors into leads or customers. You can use Google Analytics to track time on site and see where the biggest traffic drops off.

1. Use Google Analytics GA to measure how long users are spending on your website and compare this against other websites in your industry. If you’re seeing a high bounce rate, it may be because of poor design choices or an ineffective customer experience. Address these issues before they cause further damage by tracking them with GA
2. Redirect lost visitors within 7 days of their first visit: Most people abandon their shopping carts after only one unsuccessful attempt at buying something from a merchant online. By redirecting these lost visitors to a landing page that's specific to their interests, you may be able to convince them to complete the purchase process and convert into a lead or customer
3. Track conversion rates: Too many businesses neglect this important metric when evaluating their marketing campaigns, but conversion rates provide valuable insights about how well your efforts are working. By understanding what percent of leads turn into paying customers, you can make informed decisions about which channels need more attention

5. Engagement rate (CTR)  

The engagement rate (CTR) is a metric that helps you measure the success of your campaigns. 

The engagement rate can be used to help understand how engaging your content is, how effective your marketing channels are, and how connected your prospects are to your company. 

In general, the higher the CTR, the more interested candidates are in your material and the more likely they are to perform activities like visiting or subscribing to your website or following one of your social media profiles. The total number of delivered impressions, click-through rates (CTRs), average time on page per impression, and conversion rates from leads to customers are some of the different KPIs connected to CTR that must be tracked and analyzed in order for a campaign to be effective.

6. Conversions from leads to customers  

Conversions from leads to customers are a key indicator of success. A high conversion rate indicates that your inbound marketing efforts are working and that you're reaching the right people with the right message. There are many factors that influence conversions, so it's important to track all of them.

7. Social media engagement  

Social media engagement is the key metric to track for B2B companies. Indeed, social media platforms offer a wide range of channels and opportunities for businesses to connect with potential and current customers. 

Monitoring social media engagement on a daily basis enables you to identify any changes in sentiment or behavior that may be indicative of negative or positive customer feedback. By tracking engagements through targeted campaigns, you can determine how effective your inbound marketing efforts are and adjust them accordingly. Finally, measuring social media engagement provides insights into how well your content is being received by your target audience - an essential step in ensuring long-term success with your B2B marketing strategies.

8. Total market reach  

As a B2B business, you want to know not only how many people have heard about your product or service, but also where they've heard about it. Tracking the total market reach of your products and services is important for several reasons:

1. It can help you determine whether your marketing efforts are reaching potential customers in the right places. For example, if most of your customer base hears about you from word-of-mouth referrals rather than through paid advertising campaigns, then there's clearly room for improvement in terms of outreach.
2. If a large number of potential customers haven't yet found out about your product or service, then it may be time to revamp your marketing strategy accordingly. 
3. Knowing how widely your product or service is being talked about can give you an idea as to which channels are generating the most traffic (and thus resulting in higher conversion rates). 

9. Average session time spent on your website  

Time is one of the most precious resources your business has. And, as we know, it’s not unlimited. To maximize the time you have to work on your business and achieve your goals, you need to track customer behavior in order to make informed decisions.

One important metric that can help gauge customer satisfaction with your website is average session time. 

The longer the average session time is, the more likely it is that customers are satisfied with your website and are therefore more likely to convert into paying customers and achieve business goals. Additionally, a shorter average session time makes it easier for you to retrieve leads from visitors who leave without taking any action so that you can contact them again later and convert those leads into buyers too. 

There isn’t one magic number for how long an average session should be; rather, there are many factors that will affect this figure (such as content quality, design elements, interaction speeds, etc.), but keeping an eye on this statistic will give you a good idea of where improvements may be necessary in order to increase ROI.

10. Pages per visit 

Pages per visit is a key metric that you should track in order to optimize your website and improve your B2B conversion rates. You can use the pages per visit number to track the amount of time customers are spending on your website and how effective your marketing efforts are. 

You can also use the page visits number to assess how users are interacting with and finding information on your website..

 11. Landing Page Conversion Rates 

Landing page conversion rates (LPRs) are an important indicator of the success of your marketing efforts. LPR is the number of visitors who convert from a landing page into a sale or sign-up form. To increase LPR, you need to use effective design and user experience, as well as optimize your landing pages for maximum conversions.

Landing pages play an essential role in online marketing. A successful landing page contains elements that promote engagement and conversion, such as clear CTA buttons and optimal email subject lines. Landing pages also should be designed with mobile devices in mind, taking into account how users interact with smaller screens.

Conversion rates vary based on factors like the layout and design of a landing page, the type of content included, CTAs used, and whether or not there’s video content involved. 

12. Customer Retention 

Keeping customers is key to a successful business. Certain aspects of customer retention can be measured and tracked, but improving customer retention can be done through effective marketing.

Use relevant CTAs (click-throughs) on pages that lead to conversion funnel activities. Analyze which leads are converting from landing pages into signups or purchases. Identify any negative word-of-mouth among current and potential customers, then make changes accordingly. Track how long it takes for new leads to convert into paying customers, identify any commonalities between these leads, and take appropriate action(s) based on this data. 

Monitor pricing trends so you don’t lose profit due to price increases by competitors (and adjust prices accordingly). Constantly test different offers/incentives in order to find those that work best for each segment of your target market .

13.Search Ranking 

You need to track your search engine ranking on a regular basis in order for you to measure the effectiveness of your marketing campaigns. Tracking your search engine ranking can help you determine which areas need more focus and where improvements may be necessary. 

An increase in your search ranking can indicate an increase in business activity and leads, so it’s important to have a system in place that will help you keep track of these changes. There are many different ways to calculate and monitor a company’s search engine rank, but some common methods include: Google Analytics, Bing Webmaster Tools, Majestic SEO (formerly Moz), Safe betting (formerly SafeSearch). The most accurate way to measure change over time is usually by using multiple sources of data and comparing them against each other.

There are several resources available online that provide detailed information about how various factors such as keywords or website content may impact a company's rankings. In addition, there are numerous books devoted entirely to the topic of search engine optimization(SEO). It would be advisable for you to consult with an expert who has experience working with B2B clients before making any drastic changes or implementing any new strategies..

14. Clickthrough Rate on CTAs 

A high CTR means your CTA is effective. A low CTR means your CTA is not effective. But what does that actually mean for your business? Here are three key indicators of a successful CTA:

1. A high clickthrough rate (CTR) indicates that the call-to-action (CTA) you’ve designed is effective and converting visitors into leads or customers. 
2. Low CTRs can be indicative of ineffective CTAs, inadequate design, or poor copywriting. Try different CTAs to see which one works best for you and measure more than just clickthrough rate.
3. Keep an eye on bounce rates as well; if they start to increase, it might be time to make some changes to your CTA or ad strategy. The higher the conversion rate for any given page on your website, the less likely it is that someone will bounce away within seconds after clicking through from the page—an indication of a good user experience. 

15. Unsubscribe Rate 

When you have a customer that hasn’t been using your product or service for some time, it can be difficult to get them back on board. In fact, sometimes unsubscribes can negatively impact your business. You should measure the number of unsubscribes and try to reduce it as much as possible.

You should track the number of new subscribers added and the total time spent on your website so you know how well your marketing efforts are working. Additionally, measuring engagement such as bounces and click-through rates will help you determine whether potential customers are actually taking actions that would result in them becoming paying customers through your website..

Conclusion 

By tracking the various KPIs listed above, you will be able to see how your business is doing and make necessary adjustments in order to improve things. It's also important to remember that not all metrics are created equal, so take the time to analyze each one carefully before making any decisions. By following these steps, you'll be on your way to a successful marketing campaign.