Top reasons why SMBs should use Marketing Automation in 2022

Have you ever thought life would be very easy If we don't have to manually put data or send an email to a client or measure their performance report manually well, good news, marketing automation is making this tedious task a cup of tea for you so that you can work on your other marketing strategies rather than stressing out on channelling marketing efforts?

 What is marketing automation? Marketing automation refers to the technology and process that automates marketing actions. Marketing automation tools can automate repetitive tasks such as emails, social media posting, and other website actions. The technology of marketing automation makes all these marketing tasks easier & more efficient.

Marketing automation is a type of software that enables businesses to effectively target a prospect with marketing messages across various channels like email, websites, social media to generate and convert leads.

Small brands which are B2B companies also need to enable marketing automation to thrive in business and make their brand outstand the competitors with the help of the right marketing automation tool.

Following are  three critical reasons why SMBs especially B2B need marketing automation:

Marketing automation provides better analytics and reporting data

Automation platforms like HubSpot include reporting and analytics features that provide all the valuable data you need to analyze and track your small business marketing campaign performance. Without investing more in other reporting tools this marketing automation software gives your small business a full-fledged reporting dashboard that has all insights needed to run & optimize a marketing campaign.

This software does not only provide website analytics data but also gives access to insightful customer data. Marketing automation provides better analytics and reporting data, Some of the tracking and reporting includes:

• Email performance tracking
• Contacts & leads’ behaviors and history
• Track content and offer performance
• Provide valuable website metrics and data
• Gives clear campaign performance with attribution to sources

2. Customer retention through marketing automation:

With the rise in competition, today’s customers are spoilt for choice. Retaining an existing customer can save you a lot of money and grow your business. Existing customers of a B2B SMB have plenty of choices so customer retention is now an integral part of marketing strategy.

Marketing automation can help you in streamlining the retention strategy, ensuring constant communication & connection with the existing customer, and engaging them with valuable content hence, marketing automation is a necessary element in customer retention strategies.

3. Better lead nurturing

With marketing automation tools and software, a small business can nurture the leads they’ve worked so hard to generate from different sources. Marketing automation software enables to identify elements of high-performing nurture content and can segment and differentiate the leads who are more likely to convert into customers.

Automation software can exactly tell the pipeline stage of your lead by their response and activities on your content. By using marketing software like HubSpot, you can efficiently plan and automate the lead nurturing activities needed as per the pipeline stage of your lead.

4. Marketing automation provides better personalization

Allegra reports that 77% of consumers have chosen a personalized experience for their leads or customer.

Small businesses need to implement personalization in their current marketing scenario. Customers are more likely to respond if you send them personalized content in an email than by showing a vague video without any personalized touch. To implement the personalization in emails or other content pieces every small business needs marketing automation software.

Marketing automation software segments your customers into groups which helps you send out and share only relevant content. You can give a personalized touch in emails with specific customer data, including their name, preferences, and transaction history. In this way, B2B SMBs can give content that their customers are more interested in making them move further in their buying journey.

5. Boost marketing efficiency and effectiveness:

Small businesses should use this automation to replace manual tasks that are repetitive in nature & which can cause errors. With automated systems and campaigns which are scheduled for future launches, you will free up your team’s time so they can focus on other important tasks. This software not only allows you to automate repetitive tasks but reduce human error, manages complexity, and optimizes your efforts. Small businesses do not have many people to run their marketing campaigns hence marketing automation software can be an extra pair of hands for your success.

Conclusion

Are you wondering which marketing automation software is the best and ideal for your small business? You can read here to know how you can carefully choose the best marketing automation tool for your small business. Need help choosing the best marketing software to automate your marketing activities?

Straight growth is a team of digital marketing experts helping B2B companies and small businesses leverage technology and digital tools to expand their customer base and grow the business.