Things to consider while choosing the right Marketing Automation Tool for your business

Selecting the right marketing automation tool is one of the most tedious but crucial tasks. These automation tools are often eating a large share of your business's budget, but it's usually difficult to calculate the ROI from this software. In return, marketing automation platforms not only enable your small and midsize business to reach potential customers and generate leads easier but also help you narrow the search to the most lucrative customers and nurture them for future business.

Marketing automation software comes in a variety of sizes & features, and what each business needs may differ. However, there are some basic attributes that you should always consider while picking out the best marketing automation software for your small business.

Below are some points as per the dynamics of your business you should consider before opting for an automation tool:

Total cost:

Initially, most of the software's offer you a free trial and demo period but their pricing and package are not always entirely clear and can empty your whole marketing budget. Every small business should do thorough research about the overall pricing strata of these marketing tools and determine if their business can handle these costs every month over years.

Company Size:

Every company is different in its human resource strength and size. Considering pricing and the number of users and leads the system can allow you to handle will help you determine if one marketing automation tool is a good fit for your small business or not.

Ease of use:

Small and mid-sized businesses always find it difficult to use and work on these marketing tools. While selecting the best automation software every business owner should determine which automation tool has a user-friendly interface and if non-technical employees can easily understand and work on this kind of automation tool.

The right marketing automation platform can save you a lot of time & money and can significantly increase your customers & revenue. The above points were based on some business demographics and dynamics but all these marketing tools are unique and offer you some different features and attributes from another. Following are some points that could help you better understand the benefits and features that a marketing automation tool should have to support the needs of your small business.

All-in-one marketing automation platform:

Small and medium-sized businesses have endless software options to choose from, every business should opt for an all-in-one marketing software rather than using multiple dedicated software tools for each marketing aspect. All-in-One Marketing platform usually offers all-important tools as an integrated package. SMBs should consider an integrated tool like HubSpot which have the following capabilities:

• Marketing Automation
• CRM
• Content Management
• SEO and Blogging
• Social Media Marketing
• Email Marketing

Integration Opportunities and APIs access:

Being able to connect a marketing automation software to another tool or an external system is critical to performing certain actions and doing an analysis of your overall marketing campaign. Small businesses should focus on finding a platform that's compatible and integrates with useful tools. Research specifics about integrations and third-party tool or service sync options when choosing your marketing automation software.

Tracking and In-depth analytics:

A marketing automation tool should have a robust reporting and analytics feature that provides all the valuable data needed to analyze and track all your marketing campaign performances. Without investing more in other reporting tools a marketing automation software should give a full-fledged in-depth analytics and reporting dashboard which has all insights needed to run & optimize a marketing campaign. Reporting and tracking data features of an automation platform is one of the most critical considerations for choosing marketing automation software.

Are you still wondering which marketing automation software is the best and ideal for your small business? You can read here to know which are the best available marketing automation tools for your small business.

Need help to choose the best marketing software to automate your digital marketing activities? Schedule a meeting with a marketing automation specialist at Straight Growth. Straight growth is a team of digital marketing experts helping B2B companies and small businesses to leverage technology and digital tools to expand their customer base and grow the business.